Sea Shore Allure — 4-Star Luxury Hotel in Cruz Bay, U.S. Virgin Islands
★★★★ 4-Star Luxury Hotel

Sea Shore Allure

Cruz Bay  ·  U.S. Virgin Islands  ·  271 & 272 Fish Fry Drive

4.8 51 guest reviews

About Sea Shore Allure — Luxury Boutique Hotel in Cruz Bay

Sea Shore Allure is an exceptional 4-star hotel in Cruz Bay, U.S. Virgin Islands. Guests enjoy a distinctive experience combining world-class facilities including beach club, concierge, and more with the personalised warmth that defines great boutique hospitality.

Amenities & Features

Guest Reviews 4.8 / 5

Shelby Griffin
★★★★★ Feb 2025

Seashore Allure is one of the most stunning properties I have stayed at! The rooms were impeccably clean, they have everything you need for cooking if you wish, and for visiting the beach. The bed is comfortable and they have everything you need to be comfortable. The parking is great and convenient. The walk to town is only .3 miles and much better than parking in Cruz Bay. The amenities are better than advertised. Dior is super friendly and responsive! I would not hesitate to book Seashore Allure again and hope to visit in the future!

Bryce Friesz
★★★★★ Feb 2025

If you are looking for a peaceful, beautiful place to stay on St John, this is THE place. From the connections and advice ahead of our trip to the fantastic room with a beautiful view of the bay, a private pool and hot tub and the quiet away from the Cruz Bay Area, this place gives it to you all. 5 minute drive to Cruz bay and all the action too. On top of that, the host (Dior) was always helping us with food suggestions, places to go and even helped with a birthday celebration. I could not speak more highly of this location in paradise. If you want the best of all things for your stay, SeaShore Allure will not disappoint.

Dave Marshall
★★★☆☆ Jul 2025

This was our second time to St. John and second time staying at Sea Shore. We got married here in 2015 and were returning to celebrate our 10-year anniversary. We were so excited to return and to stay at Sea Shore. The property is beautiful and very well maintained, with a gorgeous view. Room was very clean and comfortable. While the property itself was just as nice as it was the first time, we were surprised and disappointed at the customer service issues we experienced. In terms of responsiveness, it was a totally different vibe than 10 years ago. As this trip was approaching, they reached out to us to offer assistance with things such as provisions for the room, jeep rentals, etc. We took them up on their offer to have them assist with a jeep rental. Ann Marie stopped responding to us about it prior to our trip. When we reached out for an update, she stated she was having difficulty finding something that fit the timeframe we needed but assured us she would let us know what would happen either way. We never heard anything and by the time we got there we were unable to secure a rental on our own. Had we known they weren’t going to assist, we would’ve handled it ourselves ahead of the trip. When we arrived, she was very nice when checking us in and even said we received a slight room upgrade (there was only one other couple staying there, so most rooms were open). She did not bring up the jeep issue, and at that point we didn’t mention it. When she heard it was our second time back, she informed us that returning guests get 10% off and that we would get credited. We didn’t know about the 10% thing but were very appreciative of her offer (in the moment it made us not care about the jeep issue). She stated that we would get an update about it at some point during the trip. We did not hear anything, so I followed up at the end of the trip. No response. I tried again when we first got back. Ann Marie said Dior would process it and we would see a credit in about 7 days. That time passed and I reached out again. No response. It took additional reaching out for Ann Marie to say that management had to review our “request” (we did not request it – it was offered). She then finally called to say management denied it because they technically placed us in an “upgraded” room. Not once did she apologize for wrongly offering us a 10% refund, nor did any owner or manager ever respond to us. It’s a shame because they were pleasant in person but the whole 3-week post trip ordeal left a bad impression. That issue, along with the lack of responsiveness about the jeep rental made it clear that we should stay somewhere else next time. You pay good money for the room, and with only 2 couples there you would expect responsiveness. The first experience 10 years ago was very nice in terms of the personal approach they had, as well as how responsive they were. That alone helped us overlook some of the downsides, such as location. Most taxis would not go back there at night, and the walk from the Cruz Bay night life isn’t the best when it is late. One taxi driver informed us that most drivers don’t like going there due to road conditions leading up to it. A jeep rental could solve that problem….