U&Me BW Signature Collection — 4-Star Luxury Hotel in Umea, Sweden
★★★★ 4-Star Luxury Hotel

U&Me BW Signature Collection

Umea  ·  Sweden  ·  Storgatan 46A

4.1 1124 guest reviews

About U&Me BW Signature Collection — Luxury Boutique Hotel in Umea

U&Me BW Signature Collection is an exceptional 4-star hotel in Umea, Sweden. Guests enjoy a distinctive experience combining world-class facilities including bar, gym, parking, and more with the personalised warmth that defines great boutique hospitality.

Amenities & Features

Guest Reviews 4.1 / 5

simon linter
★★★★☆ Jul 2025

Pros: 1) Good price and in a central location. 2) Good breakfast with fresh bread. 3) Easy check-in online and you can create room keys. 4) Great view. Cons: 1) TV will say "no signal" every 5 minutes so you are better off mirroring your device to watch TV. 2) No kettle or coffee maker in the room. There's no option to make a cuppa in reception either. 3) Room layout is quirky. The sink is in the room and not in the bathroom. 4) Although it's easy to check-in, I do miss the human contact.

Kent M
★★★★☆ Jul 2025

Very fresh and nice hotel, however the "do everything yourself"-style and "scan QR" for this and that is annoying. Add a receptionist at least during peak season and give info in person. Breakfast was good but a bit chaotic when there are many stations serving different things. During breakfast they also ran out of plates, glasses and food options several times.

Dennis Trh
★★★★☆ Jun 2025

It's a nice hotel, in a perfect location at the river in the middle of the city centre. Many dinning places and shops around.....but it needs some guidance. Parking, in front of the hotel you can only parc for short periods, most nearby parking garage is next to comfort hotel, which cost 130 kr for whole night. As you enter ( what looks like a shopping mall ) opposite of the elevators you can check in at a computer ) which is easy enough ) the room we had was really cute and was big enough for the 3 of us. The view was great....it was also cleaned very well, BUT because of the design of the sealing dust fall down while blow-drying out girl's hair ( I think home cleaning can't help that as the sealing is too high but just bad design) the sealing is showed in last picture, when we drained the bathtub the whole bathroom floor flooded, we didn't complained as we just stayed one night....but try to avoid a bath in room 810. Our girl loved the design of the room, but as I agreed the breakfast was not really our taste.